https://charliegreenwald.com Charlie Greenwald Thu, 21 May 2026 02:34:30 +0000 https://charliegreenwald.com en https://charliegreenwald.com/Index Mon, 15 May 2023 20:15:28 +0000 Charlie Greenwald https://charliegreenwald.com/Index Copywriter. Strategist. Author.&nbsp; Choosing words very carefully...&nbsp; https://charliegreenwald.com/Jeff-O-Lantern Fri, 04 Oct 2024 20:21:06 +0000 Charlie Greenwald https://charliegreenwald.com/Jeff-O-Lantern Jeff O’Lantern AmazonMagination Press Store August 2026, Magination Press (American Psychological Association)You all know Jack O'Lantern, with his wild eyes and crooked teeth. He's the best on the block at keeping the trick-or-treaters on Irving Street from taking more than one piece of Halloween candy. But have you met his little brother, Jeff? Jeff O'Lantern has kind eyes and a friendly smile, and he's a little shy. Unlike his big brother, he's not very good at scaring away overeager trick-or-treaters. Even his boo sounds sweet rather than spooky. But he's going to keep trying to live up to the O'Lantern name and make his brother proud. Join Jeff as he embarks on his pumpkin hero's journey to save the candy bowl, help out a new friend, and uncover his true talents along the way. In this funny and charming Halloween tale, can Jeff O'Lantern finally get out of the shadow of his more confident sibling and find his own way to shine? REVIEWS:&nbsp; • Bookworm for Kids• Publishers Weekly <img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/962de2b6f1d9a78b595634b93710c3d458b760f0243293afcc40c2c0bd773715/content-1.jpeg" data-mid="248566884" border="0" src="https://freight.cargo.site/w/1000/i/962de2b6f1d9a78b595634b93710c3d458b760f0243293afcc40c2c0bd773715/content-1.jpeg" /> <img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0b313597a114ba2465b3b224bf25fca2f9b4b8f4d0d74bb2f8fcba090140a11a/content.jpeg" data-mid="248566873" border="0" src="https://freight.cargo.site/w/1000/i/0b313597a114ba2465b3b224bf25fca2f9b4b8f4d0d74bb2f8fcba090140a11a/content.jpeg" /> https://charliegreenwald.com/The-Rescues-Three-Wishes Thu, 21 May 2026 02:04:16 +0000 Charlie Greenwald https://charliegreenwald.com/The-Rescues-Three-Wishes The Rescues: Three Wishes Amazon Barnes and Noble September 2025, Red Comet Press Three Wishes is book 3 in the warm, confidence‑building early reader series about rescue pets learning how to belong—in their family and in themselves. Moose, Bear, and Tiger each wish they could change something about who they are. Across three gentle, humorous stories, the friends face everyday challenges—a new dog at a playdate, a missed connection with the mail carrier, and a game that gets a little out of hand. <img width="1200" height="830" width_o="1200" height_o="830" data-src="https://freight.cargo.site/t/original/i/d0e4846a22821c5c9be10d7a92568c65e4e2b5ae3ae40c71cbff09becf5e290a/9781636551562_p1_v2_s1200x1200.jpg" data-mid="248566691" border="0" src="https://freight.cargo.site/w/1000/i/d0e4846a22821c5c9be10d7a92568c65e4e2b5ae3ae40c71cbff09becf5e290a/9781636551562_p1_v2_s1200x1200.jpg" /> <img width="1200" height="830" width_o="1200" height_o="830" data-src="https://freight.cargo.site/t/original/i/b2d2ac2125115ac9fe53d93f2af719b1b0d2127f3059e81232fc2439835056ce/9781636551562_p2_v3_s1200x1200.jpg" data-mid="248566719" border="0" src="https://freight.cargo.site/w/1000/i/b2d2ac2125115ac9fe53d93f2af719b1b0d2127f3059e81232fc2439835056ce/9781636551562_p2_v3_s1200x1200.jpg" /> https://charliegreenwald.com/The-Rescues-Best-Day-Ever-1 Thu, 21 May 2026 02:04:38 +0000 Charlie Greenwald https://charliegreenwald.com/The-Rescues-Best-Day-Ever-1 The Rescues: Best Day Ever Amazon Barnes and Noble September 2024, Red Comet Press What’s in store for today? Three new adventures for adopted pet friends, Moose, Bear, and Tiger!A trip to the vet, an unexpected storm, and overactive imaginations all contribute to three stories that take place in one exhausting day. Moose, Bear, and Tiger have a stressful time facing up to their fears, and eventually finding comfort snuggling down in a big comfy chair at the end of a very busy day! They support each other through a packed day full of drama and conflict, but all ends happily as they settle down together for a well-earned rest. <img width="1384" height="956" width_o="1384" height_o="956" data-src="https://freight.cargo.site/t/original/i/74f7155bf65cabd4b30990afd847ade3a0346c4bb7024ed77b68a9fe7a9880b6/Screenshot-2024-10-04-at-4.35.42PM.png" data-mid="248566460" border="0" src="https://freight.cargo.site/w/1000/i/74f7155bf65cabd4b30990afd847ade3a0346c4bb7024ed77b68a9fe7a9880b6/Screenshot-2024-10-04-at-4.35.42PM.png" /> <img width="1396" height="946" width_o="1396" height_o="946" data-src="https://freight.cargo.site/t/original/i/ad108c6eaa3c64720e7371f109e87d6e88bbc02ad536f7379affe8a19b785cad/Screenshot-2024-10-04-at-4.35.50PM.png" data-mid="248566461" border="0" src="https://freight.cargo.site/w/1000/i/ad108c6eaa3c64720e7371f109e87d6e88bbc02ad536f7379affe8a19b785cad/Screenshot-2024-10-04-at-4.35.50PM.png" /> https://charliegreenwald.com/The-Rescues-Finding-Home Mon, 15 May 2023 20:15:28 +0000 Charlie Greenwald https://charliegreenwald.com/The-Rescues-Finding-Home The Rescues: Finding Home Amazon Barnes and Noble September 2023, Red Comet Press Two shelter dogs await adoption in this early reader series about friendship, family, and home. Moose and Bear are two scrappy shelter dogs patiently waiting for the right owner to adopt them. They meet, become friends, and one day a Cathy decides to take them both home. Despite their luck, they must face the challenges of settling into their new home. Along the way, they learn about each other, and their friendship deepens. Told with humor and heart, Finding Home is a tale that champions the importance of family and relays how it feels to belong and to have a place to call home. <img width="993" height="687" width_o="993" height_o="687" data-src="https://freight.cargo.site/t/original/i/4625eb603bb71442ba136e38f9397962dc3b04ffc6b66f4a9e2ec6ae40d783d9/Screen-Shot-2023-05-16-at-3.52.23-PM.png" data-mid="179112559" border="0" src="https://freight.cargo.site/w/993/i/4625eb603bb71442ba136e38f9397962dc3b04ffc6b66f4a9e2ec6ae40d783d9/Screen-Shot-2023-05-16-at-3.52.23-PM.png" /> <img width="461" height="630" width_o="461" height_o="630" data-src="https://freight.cargo.site/t/original/i/d5b8ecebfc79d2797fac60b4cdf0d3f436dddd608ab5bbe9a36c631887decb31/9781636550763_p0_v2_s1200x630.jpeg" data-mid="178847014" border="0" src="https://freight.cargo.site/w/461/i/d5b8ecebfc79d2797fac60b4cdf0d3f436dddd608ab5bbe9a36c631887decb31/9781636550763_p0_v2_s1200x630.jpeg" /> <img width="986" height="689" width_o="986" height_o="689" data-src="https://freight.cargo.site/t/original/i/d2c2a945a4907f76213fe6543d1849ec4c8bf62aa0b55cd43a887069327e93b7/Screen-Shot-2023-05-16-at-3.52.45-PM.png" data-mid="179112560" border="0" src="https://freight.cargo.site/w/986/i/d2c2a945a4907f76213fe6543d1849ec4c8bf62aa0b55cd43a887069327e93b7/Screen-Shot-2023-05-16-at-3.52.45-PM.png" /> https://charliegreenwald.com/Jeff-Ross-Take-a-Banana-for-the-Ride Thu, 21 May 2026 02:34:30 +0000 Charlie Greenwald https://charliegreenwald.com/Jeff-Ross-Take-a-Banana-for-the-Ride Jeff Ross: Take a Banana for the Ride Limited engagement Broadway run&nbsp;Nederlander Theater | New York, NY The Roastmaster General arrived on Broadway in the summer of 2025 with his deeply personal solo show — a comedic, cathartic ode to the parents who raised him, the grandfather who took him in when tragedy struck, and the German Shepherds who got him through the pandemic. We launched right out of the gate with a video that captured everything people love about Jeff: no holds barred comedy with a touch of sugar. The tagline? “What doesn’t kill you makes you funnier.”&nbsp; <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a89b6afd6e0f9c372aecb387b35871397a857ae8f8f73b22c37aefd44c09306d/jeff-ross-banana-bway-1000.png" data-mid="248566937" border="0" src="https://freight.cargo.site/w/1000/i/a89b6afd6e0f9c372aecb387b35871397a857ae8f8f73b22c37aefd44c09306d/jeff-ross-banana-bway-1000.png" /> &nbsp; https://charliegreenwald.com/McNEAL Fri, 04 Oct 2024 20:45:59 +0000 Charlie Greenwald https://charliegreenwald.com/McNEAL McNEAL Limited engagement Broadway run&nbsp;Beaumont Theater at LCT | New York, NY McNEAL arrived like a thunderbolt. A fiery, experimental new play about artificial intelligence’s lingering impacts on creativity starring Oscar®-winning actor Robert Downey Jr., it seemed like a slam dunk event. But nothing’s easy in the theater. So we needed marketing that felt sophisticated, mysterious and slightly spooky — like the play itself.&nbsp;We drummed up excitement with a sleek launch video ⬇️ (click to play): <img width="1848" height="892" width_o="1848" height_o="892" data-src="https://freight.cargo.site/t/original/i/e8c02fa2ab90287c2f7c91fac1375ab9a09d7b0c3ef5348f1e6f595e2dcae8c2/Screenshot-2024-10-04-at-4.49.55PM.png" data-mid="219230937" border="0" src="https://freight.cargo.site/w/1000/i/e8c02fa2ab90287c2f7c91fac1375ab9a09d7b0c3ef5348f1e6f595e2dcae8c2/Screenshot-2024-10-04-at-4.49.55PM.png" />Promoted the creators’ vision on social media: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f31f39d0730389e6f06bea71bb022d946dd9ac1af02cbba856a3722629b4de50/McNeal-NYT-Feature-1080x1080_v3.jpg" data-mid="228516100" border="0" src="https://freight.cargo.site/w/1000/i/f31f39d0730389e6f06bea71bb022d946dd9ac1af02cbba856a3722629b4de50/McNeal-NYT-Feature-1080x1080_v3.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/656f1bad6f55807119ea2d9dafb1b5583cd4878fc86c1aae34bbf0549c75d772/dont-dawdle.jpg" data-mid="228516376" border="0" src="https://freight.cargo.site/w/1000/i/656f1bad6f55807119ea2d9dafb1b5583cd4878fc86c1aae34bbf0549c75d772/dont-dawdle.jpg" /> And spotlit reviews from the enamored critics after the show’s opening night. <img width="398" height="800" width_o="398" height_o="800" data-src="https://freight.cargo.site/t/original/i/fa81842477c3338ac0b34b596508fa583c205203ce01cc4e62ac496f065f1c66/reviews.jpg" data-mid="228516805" border="0" src="https://freight.cargo.site/w/398/i/fa81842477c3338ac0b34b596508fa583c205203ce01cc4e62ac496f065f1c66/reviews.jpg" /> &nbsp; https://charliegreenwald.com/Stereophonic Thu, 27 Jul 2023 19:49:35 +0000 Charlie Greenwald https://charliegreenwald.com/Stereophonic Stereophonic Limited Engagement Broadway RunGolden Theater | New York, NY&nbsp; Stereophonic was an instant smash hit on Broadway, and we ran the smoothest, coolest campaign of the year — a suite of assets that exuded confidence and sexiness as awards piled up and glowing reviews poured in. From sprawling, double-paneled wildpostings across Brooklyn to album release content that spotlighted the show’s sensational music (a true eighth character in the story), every touchpoint elevated the brand. The front of house and sizzle reel stopped people in their tracks with an elegant showcase of the show’s historic critical acclaim. Throughout, the campaign carried an understated confidence that served it beautifully — all the way through a prosperous 9-month Broadway run and into its next chapter on the West End. <img width="1714" height="1200" width_o="1714" height_o="1200" data-src="https://freight.cargo.site/t/original/i/804d0e9a5881ea43e0d184d9bb983e2373580bfaa819e7bd8b1ea384521dc1ca/2bbf795e-1eab-11ef-88b4-ae828adb7371-1-1.jpg" data-mid="233228080" border="0" src="https://freight.cargo.site/w/1000/i/804d0e9a5881ea43e0d184d9bb983e2373580bfaa819e7bd8b1ea384521dc1ca/2bbf795e-1eab-11ef-88b4-ae828adb7371-1-1.jpg" /><img width="544" height="590" width_o="544" height_o="590" data-src="https://freight.cargo.site/t/original/i/726d9b28a29a9c4bc6c1ba7f5e7641f8004f81d345671210e0b58380b7da1e82/image-1.png" data-mid="219230412" border="0" data-scale="100" src="https://freight.cargo.site/w/544/i/726d9b28a29a9c4bc6c1ba7f5e7641f8004f81d345671210e0b58380b7da1e82/image-1.png" /><img width="1083" height="1420" width_o="1083" height_o="1420" data-src="https://freight.cargo.site/t/original/i/928ace7279942de43425c745462572e3a6cbd08bc576dbf698d856ddbd2e9068/STER-0014O-Insit_v1.jpg" data-mid="219230413" border="0" src="https://freight.cargo.site/w/1000/i/928ace7279942de43425c745462572e3a6cbd08bc576dbf698d856ddbd2e9068/STER-0014O-Insit_v1.jpg" /> https://charliegreenwald.com/Radnor-Lake-1 Fri, 04 Oct 2024 20:06:18 +0000 Charlie Greenwald https://charliegreenwald.com/Radnor-Lake-1 Radnor Lake 50th Anniversary CampaignRadnor Lake State Park | Nashville, TN As the impending 50th anniversary of Nashville's cherished Radnor Lake State Park approached, I developed a crunchy and classy campaign with Pen &amp; Mug that both highlighted the park's unique charm while simultaneously conveying urgency and ambition.&nbsp;The initial spark of the idea began by flyering at the park itself. As impassioned outdoorspeople started to get wind of the fundraising efforts, we broadened out.&nbsp; <img width="497" height="722" width_o="497" height_o="722" data-src="https://freight.cargo.site/t/original/i/9907f110d5ec833085ff4dbec8cc278ed5008b60b0d7f2453a1943cdee5851f6/Screen-Shot-2023-07-27-at-3.56.12-PM.png" data-mid="219229423" border="0" src="https://freight.cargo.site/w/497/i/9907f110d5ec833085ff4dbec8cc278ed5008b60b0d7f2453a1943cdee5851f6/Screen-Shot-2023-07-27-at-3.56.12-PM.png" />The website launched, and we reached out to community members across Nashville. This was a singular sanctuary in the heart of a bustling American city — and we needed to make clear that it wasn’t just a cause for frequent visitors, but for future ones, too. Everything was laid out simply and sincerely, so that people knew exactly how their donations would be used. And before too long, we met our fundraising efforts ahead of schedule.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2fe628eb723947c037936d849fa1d12e42fb99545c7261b40728ac213aa2a2b9/C-Website-Thumbnail-Image---8.jpg" data-mid="219229426" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/2fe628eb723947c037936d849fa1d12e42fb99545c7261b40728ac213aa2a2b9/C-Website-Thumbnail-Image---8.jpg" /><img width="1278" height="784" width_o="1278" height_o="784" data-src="https://freight.cargo.site/t/original/i/7a13b9782ff1755d6158bf3dbf83afd7bd00bce58a36bdb469ba853c4b17b02e/Screen-Shot-2023-07-27-at-4.36.41-PM.png" data-mid="219229427" border="0" src="https://freight.cargo.site/w/1000/i/7a13b9782ff1755d6158bf3dbf83afd7bd00bce58a36bdb469ba853c4b17b02e/Screen-Shot-2023-07-27-at-4.36.41-PM.png" /> https://charliegreenwald.com/NBC-Sports Mon, 15 May 2023 20:15:29 +0000 Charlie Greenwald https://charliegreenwald.com/NBC-Sports 2018 Pyeongchang Olympics: Jake Burton, Special Feature NBC Sports Jake Burton is the legendary founder of Burton Snowboards. I helped write and produce this special feature for NBC Sports, touching on his harrowing near-death experience, his road back to the mountains and the strength of his family. &nbsp;