Stereophonic was an instant smash hit on Broadway, and we ran the smoothest, coolest campaign of the year — a suite of assets that exuded confidence and sexiness as awards piled up and glowing reviews poured in. From sprawling, double-paneled wildpostings across Brooklyn to album release content that spotlighted the show’s sensational music (a true eighth character in the story), every touchpoint elevated the brand. The front of house and sizzle reel stopped people in their tracks with an elegant showcase of the show’s historic critical acclaim. Throughout, the campaign carried an understated confidence that served it beautifully — all the way through a prosperous 9-month Broadway run and into its next chapter on the West End.
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