As the impending 50th anniversary of Nashville's cherished Radnor Lake State Park approached, I developed a crunchy and classy campaign with Pen & Mug that both highlighted the park's unique charm while simultaneously conveying urgency and ambition.
The initial spark of the idea began by flyering at the park itself. As impassioned outdoorspeople started to get wind of the fundraising efforts, we broadened out.
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The website launched, and we reached out to community members across Nashville. This was a singular sanctuary in the heart of a bustling American city — and we needed to make clear that it wasn’t just a cause for frequent visitors, but for future ones, too. Everything was laid out simply and sincerely, so that people knew exactly how their donations would be used. And before too long, we met our fundraising efforts ahead of schedule.
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The initial spark of the idea began by flyering at the park itself. As impassioned outdoorspeople started to get wind of the fundraising efforts, we broadened out.
The website launched, and we reached out to community members across Nashville. This was a singular sanctuary in the heart of a bustling American city — and we needed to make clear that it wasn’t just a cause for frequent visitors, but for future ones, too. Everything was laid out simply and sincerely, so that people knew exactly how their donations would be used. And before too long, we met our fundraising efforts ahead of schedule.
About
Like a restless, scribbling vampire, Charlie loves to write and avoids the sun at all costs. Whether it’s a tagline, a children’s story or a long-winded movie review (that nobody has time to read) on Letterboxd, he leverages sharp instincts, dry wit and data-driven curiosity to elevate entertainment across mediums and engage audiences both old and new. He lives with his wife and their beloved rescue dog.
Like a restless, scribbling vampire, Charlie loves to write and avoids the sun at all costs. Whether it’s a tagline, a children’s story or a long-winded movie review (that nobody has time to read) on Letterboxd, he leverages sharp instincts, dry wit and data-driven curiosity to elevate entertainment across mediums and engage audiences both old and new. He lives with his wife and their beloved rescue dog.
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