McNEAL arrived like a thunderbolt. A fiery, experimental new play about artificial intelligence’s lingering impacts on creativity starring Oscar®-winning actor Robert Downey Jr., it seemed like a slam dunk event. But nothing’s easy in the theater. So we needed marketing that felt sophisticated, mysterious and slightly spooky — like the play itself.
We drummed up excitement with a sleek launch video ⬇️ (click to play):
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Promoted the creators’ vision on social media:
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And spotlit reviews from the enamored critics after the show’s opening night.
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We drummed up excitement with a sleek launch video ⬇️ (click to play):
Promoted the creators’ vision on social media:
And spotlit reviews from the enamored critics after the show’s opening night.
About
Like a restless, scribbling vampire, Charlie loves to write and avoids the sun at all costs. Whether it’s a tagline, a children’s story or a long-winded movie review (that nobody has time to read) on Letterboxd, he leverages sharp instincts, dry wit and data-driven curiosity to elevate entertainment across mediums and engage audiences both old and new. He lives with his wife and their beloved rescue dog.
Like a restless, scribbling vampire, Charlie loves to write and avoids the sun at all costs. Whether it’s a tagline, a children’s story or a long-winded movie review (that nobody has time to read) on Letterboxd, he leverages sharp instincts, dry wit and data-driven curiosity to elevate entertainment across mediums and engage audiences both old and new. He lives with his wife and their beloved rescue dog.
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